Report Builder is Search Atlas’s automated reporting tool that creates professional, branded SEO and local SEO performance reports in minutes. It pulls data from rankings, Google Business Profiles, traffic sources, citations, and content performance to generate customizable PDF or white-label reports for clients, stakeholders, or internal teams.
Explore Report Builder to automate your SEO reporting and demonstrate clear value with professional dashboards.
Report Builder functions as a centralized reporting engine inside the Search Atlas platform. It aggregates performance metrics from local SEO, Google Business Profile activity, SEO topical maps, and organic rankings, then transforms them into polished, easy-to-understand reports. Users can schedule automatic delivery and apply custom branding for client-facing deliverables.
The tool integrates seamlessly with Atlas Brain for strategic insights and OTTO SEO AI for including automation results directly in reports.
Report Builder delivers flexible and automated reporting features:
Users can get started here to build their first report and combine it with data from the site explorer, site auditor, and on-page audit tool for complete performance visibility.
Creating a report begins by selecting the data sources and time period. Report Builder pulls live metrics from connected tools including Google Business Profile Galactic, local citations, and SEO topical maps. Users choose templates, add custom commentary, and apply branding elements. Once configured, reports can be generated on demand or scheduled for automatic delivery.
The system supports multi-client workflows, allowing agencies to produce consistent, professional reports across their entire portfolio with minimal manual input. Integration with Content Genius also enables inclusion of content performance metrics in the same reports.
Report Builder saves hours of manual work while delivering professional-grade documents that clearly demonstrate ROI. Agencies use it to strengthen client relationships and reduce churn by providing transparent, visual proof of progress. In-house teams benefit from consistent internal reporting that supports budget justification and strategic decisions.
The tool turns complex SEO and local SEO data into clear stories with visuals, trends, and actionable recommendations. When paired with the full Search Atlas suite, it creates a closed loop from strategy and execution to measurement and reporting.
Discover the platform and streamline your SEO reporting with Report Builder for more professional and efficient client communication.
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